Jennifer Mistler

Director of Insights and Analytics


About Jennifer

Jennifer Mistler brings over 10 years of experience in data analytics & insights working with both qualitative and quantitative data.  Her past roles have allowed her to deliver actionable insights and recommendations utilizing manufacturer data (revenue, forecasts & shipment history), market data, consumer research, store level POS.
In Jenn’s previous role her actionable insights & recommendations helped to drive +$6M in new product revenue resulting in market share growth for the brand.  She also collaborated across functional areas to lead the creation and maintenance of the sales budgeting, sales reporting and shipment forecasting.

  • CPG Market & Consumer Research – Experience across multiple Product Categories / Retailer Channels
  • Revenue Building & Planning
  • 10+ years Category Management & Forecasting – many of which as a Category Captain.