Our Purpose

Our Purpose

AmpliFi’s story began in conversations during the annual Berkshire Hathaway shareholder meeting in Omaha Nebraska. This annual gathering of shareholders and business geeks champions a culture of rational thinking and proper stewardship of capital. There’s a capital culture so strong in this community, led by its founders Warren Buffett and Charlie Munger, that the business community of Omaha has adopted it. Some call it the Wall Street of the West, without the “get rich or die trying” attitude. Omaha companies like TD Ameritrade, who democratized stock trading by making it accessible to anyone without a broker, and Berkshire Hathaway, who famous CEO is notorious for his humble use of personal wealth and generosity of investment knowledge, show us that capitalism and the pursuit of wealth generation can and should be accessible to everyone.

But we noticed there’s a segment of businesses that have been left behind. Large businesses with billions in annual revenue have access to all the benefits of our economic system. See the Wall Street journal and any stock exchange. Startup and emerging businesses have a massive ecosystem of support, capital and knowledge sharing. Just look any trendy business magazine and press coverage of startup funding, accelerators and incubators. (Some argue VC money is not accessible but we see more money is available now to unprofitable early stage businesses than ever before.) The business segment left behind is the lower middle-market. Profitable businesses with less than half a billion in revenue have a disadvantage to the heavy coffers of big business and agile startups with VC capital.

So we set out to share the Omaha capital culture throughout the middle-market to help grow businesses and generate wealth.