THE TEAM
Welcome.
We’ve been expecting you.
We do finance. Real finance. Operational, strategic, capital-allocating, data-wrangling, forecast-fighting, investor-calming, board-bewildering finance. The kind that doesn’t just count the beans but knows which crops to plant in the first place.
We build systems. We tell the truth. We partner. And, when the market gets frothy or the boardroom gets foggy, we help people see clearly—because love, after all, is what’s left when the lights go out and the leverage is gone.
So if you’re looking for someone to help you double your valuation while ignoring your gross margins, we suggest trying Silicon Valley.
But if you’re looking for a partner who sees finance not as an extractive act but an act of devotion–welcome, we’ve been expecting you.
Godfather
“Because he’s been around enough loading docks, lender calls, boardrooms, and broken forecasts to know that most problems don’t arrive the way they were advertised.”
Kevin “Godfather” Griffith is the founder and CEO of AmpliFi—the seasoned hand brought in when the story needs less spin and more sense. Yes, he has the credentials: a background spanning finance, law, and executive leadership, with enough letters after his name to make a business card work overtime. But the real value is not in the letters. It is in the mileage.
He has spent years working alongside businesses in consumer goods, agriculture, manufacturing, and other industries where the numbers have to survive real life: inventory that shows up late, margins that disappear quietly, customers who stretch terms, lenders who suddenly get religion, and growth that looks a lot prettier on paper than it feels in the seat.
He has seen companies in good seasons and bad ones. He has worked through financings, restructurings, acquisitions, operating shortfalls, growth spurts, and the kind of executive decisions that do not come with clean answer keys. He knows the capital side, the operating side, and, just as importantly, the human side—what management teams say when things are fine, what they say when they are not, and what the business is usually telling you underneath both.
Around CPG and agriculture, that kind of experience travels well. These are businesses built on execution, timing, working capital, and a healthy respect for reality. Kevin understands that you can have a strong brand, a good product, and all the optimism in the world, but if the pricing is off, the inventory is wrong, the plant is behind, or the balance sheet is too tight, the market has a way of making its opinion known. Usually with interest.
His background includes executive leadership as a CFO and strategic advisor, paired with legal training that gives him an extra feel for structure, downside, and the fine print that tends to matter a great deal once things get interesting. That mix makes him unusually useful in the moments when a business is not just trying to grow, but trying to grow without stepping in a hole.
At AmpliFi, he is not the fellow fussing over every spreadsheet cell. He is the one helping call the game—setting direction, sizing risk, structuring the deal, and knowing when to press, when to wait, and when to politely suggest that a bad idea ought to be buried before it gets a second meeting.
The “Godfather” call sign fits not because he is theatrical, but because he is steady. He knows where the leverage is, where the bodies are buried in most operating models, and when a room is confusing activity for progress. He has little interest in noise, a long memory for patterns, and a strong preference for plans that can survive contact with reality.
In other words: old school in the useful sense. Calm. Sharp. Hard to fool. And exactly the sort of person you want nearby when the stakes get expensive.
Read more
At Amplifi, he is not the fellow fussing over every spreadsheet cell. He is the one helping call the game—setting direction, sizing risk, structuring the deal, and knowing when to press, when to wait, and when to politely suggest that a bad idea ought to be buried before it gets a second meeting.
The “Godfather” call sign fits not because he is theatrical, but because he is steady. He knows where the leverage is, where the bodies are buried in most operating models, and when a room is confusing activity for progress. He has little interest in noise, a long memory for patterns, and a strong preference for plans that can survive contact with reality.
In other words: old school in the useful sense. Calm. Sharp. Hard to fool. And exactly the sort of person you want nearby when the stakes get expensive.
Read more
Around CPG and agriculture, that kind of experience travels well. These are businesses built on execution, timing, working capital, and a healthy respect for reality. Kevin understands that you can have a strong brand, a good product, and all the optimism in the world, but if the pricing is off, the inventory is wrong, the plant is behind, or the balance sheet is too tight, the market has a way of making its opinion known. Usually with interest.
His background includes executive leadership as a CFO and strategic advisor, paired with legal training that gives him an extra feel for structure, downside, and the fine print that tends to matter a great deal once things get interesting. That mix makes him unusually useful in the moments when a business is not just trying to grow, but trying to grow without stepping in a hole.
At Amplifi, he is not the fellow fussing over every spreadsheet cell. He is the one helping call the game—setting direction, sizing risk, structuring the deal, and knowing when to press, when to wait, and when to politely suggest that a bad idea ought to be buried before it gets a second meeting.
The “Godfather” call sign fits not because he is theatrical, but because he is steady. He knows where the leverage is, where the bodies are buried in most operating models, and when a room is confusing activity for progress. He has little interest in noise, a long memory for patterns, and a strong preference for plans that can survive contact with reality.
In other words: old school in the useful sense. Calm. Sharp. Hard to fool. And exactly the sort of person you want nearby when the stakes get expensive.
Zeus
“Because even Zeus knows the storm is only impressive if you know how to steer through it.”
Before AmpliFi, Jake built his foundation in the transportation industry, working in FP&A and treasury-related special projects for a Fortune 500 company. He partnered with commercial teams to drive profitable growth, supported executive leadership on acquisitions, and took on the kind of work that tends to land with the person trusted to make sense of it.
At AmpliFi, Jake has been part of the story since day one. He has helped build the firm’s approach in real time, working alongside growing companies—especially in CPG and agriculture—where finance has to hold up in the real world. He has helped clients sharpen planning, strengthen reporting, pressure-test assumptions, and bring more discipline to decisions around growth, margins, capital, and risk.
The Zeus call sign fits because he brings energy and force, but also control. He is not just the thunder. He is the judgment behind it. In a world full of noisy numbers and polished forecasts, Jake has a way of finding the truth a little faster than most.
Outside of work, he enjoys sailing, restoring a 1960s miniature speedboat, reading, spending time at the lake in Minnesota, and playing chess—by his own account, only mediocrely.
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The Zeus call sign fits because he brings energy and force, but also control. He is not just the thunder. He is the judgment behind it. In a world full of noisy numbers and polished forecasts, Jake has a way of finding the truth a little faster than most.
Outside of work, he enjoys sailing, restoring a 1960s miniature speedboat, reading, spending time at the lake in Minnesota, and playing chess—by his own account, only mediocrely.
Read more
At Amplifi, Jake has been part of the story since day one. He has helped build the firm’s approach in real time, working alongside growing companies—especially in CPG and agriculture—where finance has to hold up in the real world. He has helped clients sharpen planning, strengthen reporting, pressure-test assumptions, and bring more discipline to decisions around growth, margins, capital, and risk.
The Zeus call sign fits because he brings energy and force, but also control. He is not just the thunder. He is the judgment behind it. In a world full of noisy numbers and polished forecasts, Jake has a way of finding the truth a little faster than most.
Outside of work, he enjoys sailing, restoring a 1960s miniature speedboat, reading, spending time at the lake in Minnesota, and playing chess—by his own account, only mediocrely.
Sensei
“Because mastery isn’t just about knowledge—it’s about knowing how to wield it, refine it, and use it to shape the future.”
Whether he’s helping a customer unlock the potential of Nielsen insights, analyzing POS data across multiple retailers for a panoramic view of the market, or crafting strategies to make brands command attention on the shelf, Adam’s fusion of industry experience and analytical precision has been instrumental in AmpliFi’s mission to empower clients.
He sees retail not as a challenge, but as a puzzle—one that, when solved with the right blend of experience and insight, can elevate businesses to new heights. At AmpliFi, there’s no problem too complex, no category too vast; with Adam, solutions aren’t just possible—they’re inevitable.
Based in Minneapolis, Minnesota, Adam thrives in the rhythm of the seasons. When the air is crisp but inviting, you’ll find him out on his bike, weaving through the city streets and trails. When winter settles in, he embraces the quiet—curled up by the fire with a book in hand, finding warmth in the pages as the snow blankets the world outside. At home, he shares life’s simple joys with his girlfriend, Monica, and their ever-curious cat, Willow—a trio that finds balance between adventure and comfort.
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Based in Minneapolis, Minnesota, Adam thrives in the rhythm of the seasons. When the air is crisp but inviting, you’ll find him out on his bike, weaving through the city streets and trails. When winter settles in, he embraces the quiet—curled up by the fire with a book in hand, finding warmth in the pages as the snow blankets the world outside. At home, he shares life’s simple joys with his girlfriend, Monica, and their ever-curious cat, Willow—a trio that finds balance between adventure and comfort.
Read more
He sees retail not as a challenge, but as a puzzle—one that, when solved with the right blend of experience and insight, can elevate businesses to new heights. At Amplifi, there’s no problem too complex, no category too vast; with Adam, solutions aren’t just possible—they’re inevitable.
Based in Minneapolis, Minnesota, Adam thrives in the rhythm of the seasons. When the air is crisp but inviting, you’ll find him out on his bike, weaving through the city streets and trails. When winter settles in, he embraces the quiet—curled up by the fire with a book in hand, finding warmth in the pages as the snow blankets the world outside. At home, he shares life’s simple joys with his girlfriend, Monica, and their ever-curious cat, Willow—a trio that finds balance between adventure and comfort.
Davinci
“Because she sees the code not just as function, but as form—an elegant architecture of logic and impact.”
Sarah “DaVinci” Lester is a Software Engineer on AmpliFi’s development team, where she brings both precision and artistry to the firm’s technology platform. With a passion for building systems that improve lives, Sarah thrives in AmpliFi’s mission-driven environment—where code becomes a catalyst for clarity, control, and better decision-making.
A graduate of Drury University with a degree in Computer Science, Sarah combined academic rigor with hands-on experience, completing multiple internships that sharpened her technical intuition.
Before joining AmpliFi, she worked as a full-time software engineer and later completed the Polkadot Blockchain Academy, where she deepened her expertise in decentralized systems and emerging technologies.
Based in Kansas City, Missouri, Sarah balances structure with spontaneity. When she’s not translating complex business logic into elegant software, she’s often found reading fiction, gaming with friends, or enjoying the slower moments of life with her husband and their dog.
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Based in Kansas City, Missouri, Sarah balances structure with spontaneity. When she’s not translating complex business logic into elegant software, she’s often found reading fiction, gaming with friends, or enjoying the slower moments of life with her husband and their dog.
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Before joining Amplifi, she worked as a full-time software engineer and later completed the Polkadot Blockchain Academy, where she deepened her expertise in decentralized systems and emerging technologies.
Based in Kansas City, Missouri, Sarah balances structure with spontaneity. When she’s not translating complex business logic into elegant software, she’s often found reading fiction, gaming with friends, or enjoying the slower moments of life with her husband and their dog.
Picasso
“She finds the shape in the mess.”
Mylan “Picasso” Stephenson-Holderman is a Software Engineer at AmpliFi, where she crafts code with the same deliberate care and curiosity she once brought to the laboratory bench. A former medical laboratory scientist, Mylan blends scientific precision with practical problem-solving—an uncommon fusion that adds depth to Amplifi’s development team.
Years in the lab taught her how to navigate complex systems and think critically under pressure. Now, she brings that same rigor to software: writing reliable, scalable code and building tools that make data more accessible and actionable for clients.
Since joining AmpliFi, Mylan has focused on API connectors and internal data solutions, enabling smoother flows of information and smarter decision-making. She thrives in collaborative environments where complexity meets clarity—and where good ideas win.
Outside of work, Mylan is often outdoors with her husband, strumming her guitar, or curled up with a novel and her two cats.
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Outside of work, Mylan is often outdoors with her husband, strumming her guitar, or curled up with a novel and her two cats.
Read more
Since joining Amplifi, Mylan has focused on API connectors and internal data solutions, enabling smoother flows of information and smarter decision-making. She thrives in collaborative environments where complexity meets clarity—and where good ideas win.
Outside of work, Mylan is often outdoors with her husband, strumming her guitar, or curled up with a novel and her two cats.
Skywalker
“Because where others see dashboards and data dumps, he sees the Force—flowing through every row, forecast, and formula.”
Luke “Skywalker” Clausen is an Analyst at AmpliFi—and not just any analyst. As the team’s resident S&OP Jedi, he moves through complexity like a starfighter through an asteroid field, bringing order to chaos with calm precision and a lightsaber made of spreadsheets.
With a background in economics and finance, Luke combines analytical firepower with system-building finesse. At AmpliFi, he’s helped architect some of the firm’s most advanced forecasting engines and planning tools—quietly embedding intelligence, structure, and speed into processes that used to feel like navigating the Kessel Run without a map.
He specializes in turning raw data into integrated insights, designing tools that don’t just look pretty—they do the work. From demand planning models and retail dashboards to cross-functional alignment systems, Luke’s work ensures that client teams aren’t just flying—they’re flying in formation.
He’s been instrumental in AmpliFi’s most high-impact initiatives, working in both the internal command center and on the front lines with clients. Whether he’s building real-time reporting frameworks or bringing transparency to the dark side of supply chain volatility, Luke operates with Jedi-like focus and velocity. But he’s more than a technician—he’s a strategist.
He senses disruptions before they hit the radar, translates chaos into clarity, and uses the data-side of the Force to guide better decisions, faster. And when asked how he stabilized a volatile workflow or decoded an S&OP mystery, he just smiles and says: “The model spoke. I listened.”
Off duty, Skywalker knows that balance is part of the Jedi code. You’ll find him recharging in nature—camping, fishing, golfing, or shooting hoops. He trades the cockpit for the courts, the dashboards for the stars.
In a galaxy of complexity, he brings alignment. In a world of noise, he brings signal. Luke Clausen. May the forecasts be with you.
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Off duty, Skywalker knows that balance is part of the Jedi code. You’ll find him recharging in nature—camping, fishing, golfing, or shooting hoops. He trades the cockpit for the courts, the dashboards for the stars.
In a galaxy of complexity, he brings alignment. In a world of noise, he brings signal. Luke Clausen. May the forecasts be with you.
Read more
He’s been instrumental in Amplifi’s most high-impact initiatives, working in both the internal command center and on the front lines with clients. Whether he’s building real-time reporting frameworks or bringing transparency to the dark side of supply chain volatility, Luke operates with Jedi-like focus and velocity. But he’s more than a technician—he’s a strategist.
He senses disruptions before they hit the radar, translates chaos into clarity, and uses the data-side of the Force to guide better decisions, faster. And when asked how he stabilized a volatile workflow or decoded an S&OP mystery, he just smiles and says: “The model spoke. I listened.”
Off duty, Skywalker knows that balance is part of the Jedi code. You’ll find him recharging in nature—camping, fishing, golfing, or shooting hoops. He trades the cockpit for the courts, the dashboards for the stars.
In a galaxy of complexity, he brings alignment. In a world of noise, he brings signal. Luke Clausen. May the forecasts be with you.
MERLIN
“Because when the system crashes, the cloud tangles, or the build breaks at midnight… Merlin already fixed it. And embedded three hidden upgrades while he was at it.”
Brian “Merlin” Howell is AmpliFi’s resident wizard—part DevOps architect, part mad scientist, part nostalgic hacker from the golden age of code. While others saw blinking green cursors in the ‘80s, he saw portals. From swapping tapes and crafting early database spells to architecting modern cloud platforms that scale like magic, Brian’s journey has always been about turning chaos into craft.
Fueled by a love of The Legend of Zelda, DOS commands, and the thrill of making something work (and then making it work better), Merlin doesn’t just build systems—he enchants them. His environments self-heal, his pipelines glide, and his logs whisper secrets only a true wizard can hear.
At AmpliFi, no task is too arcane, no build too broken, no legacy stack too cursed. Merlin brings grit, precision, and creative firepower to everything he touches. He’s a conjurer of uptime. A guardian of clean deploys. And when things go wrong, he doesn’t panic—he draws Excalibur (his terminal, of course) and slashes through the issue like a boss fight.
When he’s not conjuring cloud infrastructure or piping data through enchanted containers, Brian’s in the gym strength training—because even wizards need strong cores to lift heavy architecture.
Outside of AmpliFi, Merlin’s still creating: music, digital art, and ways to blend his old-school spirit with bleeding-edge tech. He doesn’t chase trends—he bends them.
His motto? Legendary status isn’t just myth—it’s muscle. Literally.
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When he’s not conjuring cloud infrastructure or piping data through enchanted containers, Brian’s in the gym strength training—because even wizards need strong cores to lift heavy architecture.
Outside of Amplifi, Merlin’s still creating: music, digital art, and ways to blend his old-school spirit with bleeding-edge tech. He doesn’t chase trends—he bends them.
His motto? Legendary status isn’t just myth—it’s muscle. Literally.
Read more
At Amplifi, no task is too arcane, no build too broken, no legacy stack too cursed. Merlin brings grit, precision, and creative firepower to everything he touches. He’s a conjurer of uptime. A guardian of clean deploys. And when things go wrong, he doesn’t panic—he draws Excalibur (his terminal, of course) and slashes through the issue like a boss fight.
When he’s not conjuring cloud infrastructure or piping data through enchanted containers, Brian’s in the gym strength training—because even wizards need strong cores to lift heavy architecture.
Outside of Amplifi, Merlin’s still creating: music, digital art, and ways to blend his old-school spirit with bleeding-edge tech. He doesn’t chase trends—he bends them.
His motto? Legendary status isn’t just myth—it’s muscle. Literally.
Indy
“Steady under pressure. Useful in the dark.”
Armed with a degree in Finance and Entrepreneurship from the University of Nebraska Omaha, Indy cut his teeth in venture capital and insurance—two industries where risk is the whole game and the margin for error is thin. That background shaped his instincts: stay sharp, stay calm, and always keep moving forward.
Now at AmpliFi, Indy brings that same grit to the front lines of analytics. He’s built layered models in shifting sands, stitched together rogue data sources with nothing but determination and duct tape, and pulled clarity from chaos more times than he can count.
If the trail’s unclear, he blazes it. If the logic breaks, he rebuilds it. There’s no room for excuses when the boulder’s already rolling.
Indy works best in high-stakes environments with tight deadlines and tight-knit teams—people who think fast, dig deep, and don’t flinch when the path gets rough. He doesn’t need a whip or a fedora—just a keyboard, a deadline, and a problem worth solving.
Off the clock, you’ll still find him chasing adventure—whether it’s on the rec field, in the mountains, or critiquing a film like it’s a flawed artifact. He’s not just in the game to analyze—he’s in it to win the mission. Indy doesn’t just pull insights.
He survives the collapse, grabs the artifact, and makes it out alive—with the answer.
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Off the clock, you’ll still find him chasing adventure—whether it’s on the rec field, in the mountains, or critiquing a film like it’s a flawed artifact. He’s not just in the game to analyze—he’s in it to win the mission. Indy doesn’t just pull insights.
He survives the collapse, grabs the artifact, and makes it out alive—with the answer.
Read more
If the trail’s unclear, he blazes it. If the logic breaks, he rebuilds it. There’s no room for excuses when the boulder’s already rolling.
Indy works best in high-stakes environments with tight deadlines and tight-knit teams—people who think fast, dig deep, and don’t flinch when the path gets rough. He doesn’t need a whip or a fedora—just a keyboard, a deadline, and a problem worth solving.
Off the clock, you’ll still find him chasing adventure—whether it’s on the rec field, in the mountains, or critiquing a film like it’s a flawed artifact. He’s not just in the game to analyze—he’s in it to win the mission. Indy doesn’t just pull insights.
He survives the collapse, grabs the artifact, and makes it out alive—with the answer.
Odin
“Because he understands that foresight is worth more than force.”
He built his foundation at Union Pacific Railroad, working across FP&A, predictive costing, budgeting, and corporate finance support for investment decisions and new business evaluations. It was serious work in a serious environment, with little tolerance for fuzzy math, loose assumptions, or heroic last-minute recoveries.
Since joining AmpliFi in its early days, Ross has helped companies across consumer packaged goods, manufacturing, agriculture, and services build the financial backbone required to grow up properly. Models, budgets, reporting structures, planning discipline—he helps put the bones in place so the business does not wobble when growth starts moving faster than common sense.
The Odin call sign fits. Not because he is loud or dramatic, but because he is wise, steady, and hard to fool. He sees around corners, keeps his footing when conditions get messy, and understands that most financial problems are best solved before they become stories.
Outside of work, Ross enjoys sailing, reading, lake time, shooting pool, and strumming the ukulele with confidence that comfortably exceeds his technical ability.
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The Odin call sign fits. Not because he is loud or dramatic, but because he is wise, steady, and hard to fool. He sees around corners, keeps his footing when conditions get messy, and understands that most financial problems are best solved before they become stories.
Outside of work, Ross enjoys sailing, reading, lake time, shooting pool, and strumming the ukulele with confidence that comfortably exceeds his technical ability.
Read more
Since joining Amplifi in its early days, Ross has helped companies across consumer packaged goods, manufacturing, agriculture, and services build the financial backbone required to grow up properly. Models, budgets, reporting structures, planning discipline—he helps put the bones in place so the business does not wobble when growth starts moving faster than common sense.
The Odin call sign fits. Not because he is loud or dramatic, but because he is wise, steady, and hard to fool. He sees around corners, keeps his footing when conditions get messy, and understands that most financial problems are best solved before they become stories.
Outside of work, Ross enjoys sailing, reading, lake time, shooting pool, and strumming the ukulele with confidence that comfortably exceeds his technical ability.
Debbie
“Because while others get carried away, she keeps it real. Calm under pressure. Sharp on details. Unmoved by nonsense.”
Jenn “Debbie Downer” Mistler is the Steward of Reality—the one who walks into a room full of optimism, assumptions, and half-finished thoughts and quietly asks the question that saves everyone six weeks of cleanup. She is not negative. She is necessary. She is the voice that makes sure the plan can survive contact with the real world.
Give her a messy data set, a forecast built on wishful thinking, or an onboarding process held together by good intentions, and she will hand it back rebuilt, clarified, and anchored in something sturdier than hope. Where others see a directionally correct idea, Jenn sees the gaps, the dependencies, the weak joints, and the fixes. And that is precisely why things work better when she is in the room.
Her origin story was written in the trenches of market research decks and forged through years of manufacturer analytics, where she learned that insight is not what sounds good—it is what holds up under pressure. For more than a decade, she has decoded consumer behavior, wrangled store-level POS data, and translated fuzzy corporate language into decisions people can actually use. While others make the story sound better, she makes it truer.
At AmpliFi, she is not just part of the machine—she is one of the forces that keeps it from drifting off course. She has led more client onboardings than most people have finished project plans. She helped architect the Amplifi Client Portal, built reporting templates people actually rely on, and developed S&OP frameworks that keep teams aligned when complexity starts pulling them apart.
Retail pricing? She spots the downside before it becomes a surprise. Assortment strategy? She sees the operational reality behind the glossy concept. Executive decks? She strengthens the pages that carry actual consequence.
And beneath all that discipline is something even more valuable: a deep loyalty to what is useful, honest, and worth building. Jenn has a low tolerance for fluff because she cares too much about outcomes. She is the person who says the hard thing early, so the team does not have to face the harder thing later. She lifts people not by indulging confusion, but by bringing clarity to it.
And yes, she is a mom too—which means urgency, practicality, and execution are not abstract concepts to her. They are a way of life.
Jenn does not bring drama. She brings discernment. And in a world that often rewards noise, she is proof that a clear-eyed realist is sometimes the most constructive person in the room.
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And beneath all that discipline is something even more valuable: a deep loyalty to what is useful, honest, and worth building. Jenn has a low tolerance for fluff because she cares too much about outcomes. She is the person who says the hard thing early, so the team does not have to face the harder thing later. She lifts people not by indulging confusion, but by bringing clarity to it.
And yes, she is a mom too—which means urgency, practicality, and execution are not abstract concepts to her. They are a way of life. Jenn does not bring drama. She brings discernment. And in a world that often rewards noise, she is proof that a clear-eyed realist is sometimes the most constructive person in the room.
Read more
At Amplifi, she is not just part of the machine—she is one of the forces that keeps it from drifting off course. She has led more client onboardings than most people have finished project plans. She helped architect the Amplifi Client Portal, built reporting templates people actually rely on, and developed S&OP frameworks that keep teams aligned when complexity starts pulling them apart.
Retail pricing? She spots the downside before it becomes a surprise. Assortment strategy? She sees the operational reality behind the glossy concept. Executive decks? She strengthens the pages that carry actual consequence.
And beneath all that discipline is something even more valuable: a deep loyalty to what is useful, honest, and worth building. Jenn has a low tolerance for fluff because she cares too much about outcomes. She is the person who says the hard thing early, so the team does not have to face the harder thing later. She lifts people not by indulging confusion, but by bringing clarity to it.
And yes, she is a mom too—which means urgency, practicality, and execution are not abstract concepts to her. They are a way of life. Jenn does not bring drama. She brings discernment. And in a world that often rewards noise, she is proof that a clear-eyed realist is sometimes the most constructive person in the room.
Batman
“Because he knows that rapid growth looks glamorous from a distance. Batman knows the real work starts when the lights go down and the pressure shows up.“
Brandon “Batman” Townsley is a Capital Director at AmpliFi Capital Corp, with deep experience inside high-growth CPG businesses where velocity is exciting, but execution is what keeps the lights on. He has spent years working in the part of the consumer products world where strong demand, expanding distribution, retail complexity, working capital pressure, and capital needs all tend to arrive at once.
Over more than 15 years, Brandon has worked across consumer goods, manufacturing, software, agriculture, and retail, but his experience in high-growth CPG stands out. He has helped brands navigate the operational and financial realities that come with scaling—margin pressure, inventory builds, retailer expectations, supply chain strain, promotional complexity, forecasting volatility, and the constant tension between growth and cash. He understands that in CPG, success is not just about getting on shelf. It is about staying there profitably.
He has served as a CFO, finance leader, and advisor through capital raises, acquisitions, exits, system overhauls, and the day-to-day demands of scaling brands in motion.
He has seen what happens when a fast-growing business outruns its systems, when sales growth masks underlying inefficiencies, and when a balance sheet gets stretched by success just as easily as by failure.
His experience spans the full financial stack—reporting, FP&A, treasury, capital strategy, and operational finance. He has led ERP implementations, built KPI frameworks, managed multi-entity P&Ls, and worked closely with executive teams and boards to turn numbers into decisions that can hold up in real operating conditions. In high-growth CPG especially, he knows that a compelling brand story may open the door, but pricing, inventory discipline, cash conversion, and operational alignment decide what happens next.
Like Batman, Brandon is built for environments where preparation matters more than posture. He is less interested in financial theater than in knowing where the pressure points are before they become problems. At AmpliFi, he works directly with leadership teams to structure capital, improve visibility, and help operators understand not just where the business stands, but what it is likely to do under real conditions.
A CPA by training and pragmatic by nature, Brandon brings a clear-eyed, disciplined approach to finance. He is most valuable when the business is growing fast, the variables are moving faster, and someone needs to make sure the numbers hold up once the signal goes up.
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He has seen what happens when a fast-growing business outruns its systems, when sales growth masks underlying inefficiencies, and when a balance sheet gets stretched by success just as easily as by failure.
His experience spans the full financial stack—reporting, FP&A, treasury, capital strategy, and operational finance. He has led ERP implementations, built KPI frameworks, managed multi-entity P&Ls, and worked closely with executive teams and boards to turn numbers into decisions that can hold up in real operating conditions. In high-growth CPG especially, he knows that a compelling brand story may open the door, but pricing, inventory discipline, cash conversion, and operational alignment decide what happens next.
Like Batman, Brandon is built for environments where preparation matters more than posture. He is less interested in financial theater than in knowing where the pressure points are before they become problems. At Amplifi, he works directly with leadership teams to structure capital, improve visibility, and help operators understand not just where the business stands, but what it is likely to do under real conditions.
A CPA by training and pragmatic by nature, Brandon brings a clear-eyed, disciplined approach to finance. He is most valuable when the business is growing fast, the variables are moving faster, and someone needs to make sure the numbers hold up once the signal goes up.
Read more
At Amplifi, she is not just part of the machine—she is one of the forces that keeps it from drifting off course. She has led more client onboardings than most people have finished project plans. She helped architect the Amplifi Client Portal, built reporting templates people actually rely on, and developed S&OP frameworks that keep teams aligned when complexity starts pulling them apart.
Retail pricing? She spots the downside before it becomes a surprise. Assortment strategy? She sees the operational reality behind the glossy concept. Executive decks? She strengthens the pages that carry actual consequence.
And beneath all that discipline is something even more valuable: a deep loyalty to what is useful, honest, and worth building. Jenn has a low tolerance for fluff because she cares too much about outcomes. She is the person who says the hard thing early, so the team does not have to face the harder thing later. She lifts people not by indulging confusion, but by bringing clarity to it.
And yes, she is a mom too—which means urgency, practicality, and execution are not abstract concepts to her. They are a way of life. Jenn does not bring drama. She brings discernment. And in a world that often rewards noise, she is proof that a clear-eyed realist is sometimes the most constructive person in the room.
Who is AmpliFi?
A partner who sees finance not as an extractive act but an act of devotion.
Whether your business earns $10M or $300M, we understand that you face strategic and financial challenges, and we’ve got the talent, process and experience to push your organization to the next level.
Growth
Find a penny
