Rocket55: Growth Through Strategy
THE CHALLENGE: NEEDED A STRATEGIC GROWTH PLAN
While digital marketing agency Rocket55 had grown up as the scrappy little start-up that could, they recognized that they reached a point where they needed to evolve through strategic insights. Making business decisions based on instinct no longer worked, and they noticed that the company was growing rapidly while profitability was suffering. Rocket55 wanted to enter the next stage of their development by hiring strategically based on revenue and team capacity, developing a strong service model definition and organizing data into logical financial and operational metrics. Accomplishing all of this would require next level financial modeling and guidance that would align with their goals.
THE SOLUTION: DATA DRIVES GROWTH OPPORTUNITIES
We immediately focused on developing Rocket55’s service model and client analytics to help them grow in the areas that would generate the most profit. By using a data-driven model to forecast revenue and identify areas of growth opportunities, we were able to define an effective formula for market expansion. While Rocket55 knows their market, creating goals around data eliminated the guesswork associated with “gut-level” planning.
Within the first six months, we helped Rocket55 drive EBITDA improvement by 40% by creating a data-driven roadmap that will continue to define their growth and scalability.
“Utilizing the tools developed by AmpliFi, we are now able to execute against our strategic plan and generate metric-driven decisions to effectively expand our client portfolio, team and scalability for future growth. The team at AmpliFi brought us a degree of knowledge that we didn’t know we were missing; they have become a crucial part of our growth path.”
– Allie Kelm, COO of Rocket55