evanhealy: Management By Numbers
THE CHALLENGE: NEVER HAD A WORKING BUDGET
evanhealy was and is a successful brand and business, but they knew they could be better if they understood the numbers, had structure and defined where they were going. Like so many businesses, budgeting was a chore and not a discussion of where the business is going and why. There was misalignment and financial surprises month-to-month.
THE SOLUTION: THE BUDGET IS A CEO’s MOST POWERFUL TOOL
We clarified evanhealy’s value proposition – knowledge and quality. We then identified what they do that makes them unique – vertically integrated supply chain and storytelling. We then helped them identify where the biggest opportunities lay in the coming years – ecommerce and cosmetics. Within this context, we built a budget and implemented our Business Capital Management process to make that budget come to life. Now there is alignment of where we are as an organization, where we are going and how we get there. Through this process, the CEO created a perpetual platform to drive the business forward.
300%+ profit increase
“We always acted on instinct rather than analysis. Amplifi was able to validate our instincts through their process and insight. And in that way they’ve brought greater clarity – and boldness – to our vision.”
– David Gordon, Founder, CEO of evanhealy